Dr. Michael Maclin, Superintendent
Special School District of St. Louis County
2025 St. Louis Region Emerging Superintendent of the Year
"Dr. Ulrich's insights and support have been invaluable during my tenure as a superintendent. His expertise and experience in the education sector have significantly impacted my development as a leader. I am confident that Dr. Ulrich will bring tremendous value to any organization, individual, or initiative he engages with. His commitment to excellence in education and his collaborative spirit make him a remarkable asset to anyone."
Dr. Peter Gorman, President of Peter Gorman Leadership Associates
"Dr. Ulrich is an exceptional leader whose impact in education is both profound and far-reaching. As a superintendent, he led with a rare combination of political savvy, strategic vision, and a deep commitment to student success. His ability to drive initiatives that increased student achievement, while maintaining efficient and effective district operations, is a testament to his leadership and business acumen. Now, as an executive coach, David continues to inspire and empower senior leadership teams and school boards nationwide, providing invaluable support in their pursuit of excellence. His talent for building strong, collaborative partnerships and his unwavering focus on results make him a true asset to the education community."
Kevin B. Daniel, Ed.D. President, FiredUP Consulting Group
"I have known Dr. David Ulrich for 20 plus years. Dr. Ulrich is a student-centered and proven leader that understands leadership at all levels. Over the course of his distinguished career in the classroom to the superintendent’s chair, he has consistently focused on the systems and processes that get results. Dr. Ulrich has a hard to quantify but easily noticed leadership acumen that is focused on the mission of students and supporting the adults in a positive climate and high performing culture. Dr. Ulrich is dynamic in skills, yet humble in his approach toward maximizing the talents of others. I can give no higher endorsement for a leader that is committed toward building capacity in and the development of others."
Dr. Katy Anthes, Former Colorado Commissioner of Education
"I had the pleasure of working with Dr. Ulrich when he was a superintendent in Colorado and I was the Commissioner of Education for the state. What I appreciated so much about him was how he saw every challenge as an opportunity and was able to rally his team around a positive vision for improving education. As superintendent, he went through a lot of challenges and he was always finding a path through those challenges— all the while-- building trust and competency with his team. Anyone would be lucky to have Dr. Ulrich as a coach during these challenging times!"